The new Miladys store concept will set the tone for a unique, yet comfortable, functional and feminine shopping experience.

The design concept is developed around creating a space for her to have a world class shopping experience. In using of a neutral colour palette and warm timber tones, we create a feeling of comfort and femininity.

Homely, everyday objects such as small lounge areas, rugs and beautiful light pendants create comfortable destinations for her to unwind and enjoy the in-store experience.

A secluded seating area welcomes the customer into the spacious fitting room area where she can make a considered decision in a tranquil atmosphere. Prominent shop-in-shop destinations for footwear, bags and accessories, intimate wear and denim create further interest on her journey through the store.