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We created a prominent voice that reflected the honesty, pride and humour of local vernacular in an open way and dissuades the trap of hidden messages or small print. The local visual language of hand-painted signs lent us the sense of agency characteristic of small, self-owned businesses and complimented the friendly tone of voice.

SCOPE OF WORK
  • Brand Identity
  • Packaging
  • Illustration
  • In-store Visual Communication

We also saw the surrounding vistas as part of the local visual landscape and incorporated it by means of floor-to-ceiling photographs paired with celebratory quotes from the area by way of a salute to the close communities in these towns.

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