DUNNS

Underline2

For an understanding of the Dunns customer the team travelled to Limpopo Province, where they discovered something of a peacock bent to the urban youth culture. We saw an opportunity for Dunns to identify with an under-recognised national phenomenon, and realised the potential would only be unlocked by telling stories the Dunns customer would recognise as coming authentically from their own experience.

SCOPE OF WORK
  • Brand Identity
  • Photographic Art Direction
  • In-store Visual Communication
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