Nespresso began with a simple idea, continuously reinvented to revolutionise the way millions around the world enjoy their coffee. It is the quest for excellence that reveals the essence of the Nespresso brand.
Nespresso is also a global community of coffee lovers sharing their desire for the perfect cup of coffee. Their brand has made a lasting mark in the minds of coffee enthusiasts worldwide. Every interaction they have with their consumers is focused on allowing them to immerse themselves in the brand experience. Nespresso seeks to surprise, delight and please their Club Members. They continually infuse their brand with original ideas, flavours and innovations – allowing them to meet the high expectations of coffee connoisseurs worldwide.
With more than 450 boutiques across the globe, Nespresso offers consumers the opportunity to experience the brand with all their senses. Nespresso boutiques provide a window into the heart of the brand and also serve as a key sales channel. From the opening of the first boutique in Paris in 2000 to their 450th boutique in 2015, they continue to reinvent the way consumers interact with the brand.
Their boutiques take the concept of choice and personalisation to new heights, offering consumers a unique brand experience, designed to meet their individual needs and preferences. Boutiques are designed with dedicated zones to increase convenience, choice and availability for consumers. TDC&Co were appointed as the local South African Architectural partner back in 2010. We have helped localise and implement all of the South African Boutiques found in Johannesburg, Durban and Cape Town. Their very newest boutique will open its doors at the end of November 2016 in the Menlyn Shopping Centre, Pretoria
TDC&Co have also been responsible for the implementation of the Nespresso Kiosks and Booths inside the @Home stores, Dion Wired and Hirsch’s Homestores.